REPUTATION BY DESIGN™
8-Week Reputation-Building Group Program for Founders, Entrepreneurs & Experts.
A high-touch group program that gives you the positioning, content system, and media plan to move from referral-dependent growth to consistently booked.
Be Visible On Purpose
LIMITED COHORT. ENROLMENT OPEN.
Being good at what you do is irrelevant if you have no system behind it
You've been in business for a year or more. You're respected by the people who know you. Your work speaks for itself, to the people who've already found you.
But your visibility hasn't caught up with your expertise. You're still relying on word of mouth to bring the next client, the next opportunity, the next introduction.
Word of mouth got you here. It won't get you to where you're going.
You don't need more content ideas. You need a personal brand system.
This is for you if..
✓ You've been in business for atleast a year and are respected in your industry, but your online and offline presence doesn't reflect it
✓ You're tired of inconsistent visibility, showing up sometimes, disappearing for months, never building real momentum
✓ You want a repeatable system for content, media, and networking, not another list of tactics to try once
✓ You're ready to move from referral-only growth to inbound inquiries from people who found you through your content, your media presence, or your network
✓ You want structure and accountability, not to figure this out alone
✓ You're ready to invest in a strategic communications plan built specifically for your business, not a generic framework
Start being trusted by the right people, instead of just being seen by more.
Here's What Others Are Saying:
"When it was time to rebrand and sharpen my messaging, I knew I needed someone who could cut through the noise and get it done. Rana was exactly that person. She doesn't do endless discovery calls or cookie-cutter frameworks. She asks the right questions, gets to the heart of what you're building, and delivers messaging that actually works. Her background speaks for itself, and what really stands out is how she works: fast, focused, and strategic. Rana got the vision immediately. No explaining, no back-and-forth, no fluff. Just clear, sharp positioning that put my business exactly where it needed to be."
— Dr. Rana Sabra, Global Marketing Executive, Professor, Forbes Contributor, 4x TEDx Speaker
"I had the pleasure of working with Rana on crafting a brand and communications strategy for my new business. Rana created a personal brand playbook for me, covering everything from my brand story and unique value proposition to my elevator pitch. She also identified my target audience and built out my offering communication and website content. Rana's approach is both structured and flexible. She took the time to understand the intricate details of my industry and thoroughly studied the market I wanted to enter. Her organized framework provided me with peace of mind, knowing I was in capable hands. Thanks to Rana's expertise and efficiency, we were able to put everything together much faster than I had anticipated."
— Hanadi El Imam, Communications & Media Executive
What we build together inside Reputation By Design™
Over 8 weeks, you'll build a complete communications system covering positioning, content, media, and social proof, developed through weekly group sessions with direct access to a communications and personal brand strategist.
The Foundation
We start with your positioning: your mission, your key messaging, and how you want to be known. This becomes the foundation everything else is built on.
The Systems
We build your 30-day content plan (what to say, where to show up, and the cadence that works for your business) and your publicity plan (how to pitch your story, identify the right outlets, and approach podcasts and journalists worth your time). The plan is a system we'll create that will help you be consistent for months.
The Proof & Playbook
We finalize your testimonial and network-building system, so every client becomes a case study you can use to sell the next one. You leave with your complete Personal Brand Playbook, your go-forward reference for everything that comes next.
You've spent years becoming the expert. It's time your visibility caught up.
What's Included?
✓ A Personal Brand Playbook with your complete positioning foundation
✓ A 30-Day Content Plan built for your specific audience and goals
✓ A Publicity Plan for pitching your story to media and podcasts
✓ A Testimonial & Network Building System for collecting proof and expanding visibility
✓ 8 weekly group calls with direct access to me for real-time feedback
✓ Access to my full library of workbooks, guides, and templates, including media pitching, press release, and speaker kit tools
✓ A built-in accountability pod with your cohort
✓ A private group platform for calls, resources, and communication between sessions
✓ Pay In Full Bonus: A private 1-hour call 30 days post-program to walk through implementation and any remaining questions
Picture this…
Six months from now, you post, and people actually respond… not just likes, but with messages asking how to work with you.
A journalist or podcast host reaches out first, because they've already seen your name somewhere else. Someone mentions you in a room you weren't even in.
You stop wondering what to say next, because you already know exactly who you are, what you stand for, and how to say it.
Your brilliance is no longer something you hope people notice. Your reputation and personal brand will be working for you, and the driver of opportunities towards you.
LIMITED COHORT. ENROLMENT OPEN.
By the end of 8 weeks, you'll have
✅ Moved from referral-dependent growth to executing a strategy for consistent inbound inquiries
✅ A repeatable content system, 20 pieces published every month, built to position you as an expert in your field. No more guessing what to post about
✅ A system for podcast and media appearances that puts your name in front of new audiences
✅ A network of strategic contacts who can amplify your visibility beyond your immediate circle
✅ A complete Personal Brand Playbook you own and use going forwar
More Success Stories:
"If you are looking to upgrade your branding and make sure your communication channels are aligned with your business, don't think any further and hire Rana! She also came to our association for an incredible workshop with the topic 'how to create an iconic brand' and I must say that our association members not only got inspired but also gained the knowledge they need to take their brand to next level."
— Ryma Krimi, Community Creator, Marketing & AI Specialist"Rana is an exceptional talent consultant that I had the pleasure to work with her to raise our first seed of funding. I would absolutely recommend her for branding and marketing your venture, she will help you present your product and stand out!"
— Dr. Alaa Elnajjar, Child & Adolescent Psychiatrist, BuddiesSpaceThis is not for everyone..
This program is not for founders who are just starting out and still figuring out their business model.
It's not for those looking for a done-for-you content service, or someone to post on their behalf.
It's not for those unwilling to show up weekly and do the work between sessions.
If you're looking for a quick fix, this is not that.
Why Reputation By Design™
I built Reputation By Design™ because I kept watching talented founders, experts and business owners do exceptional work and still stay invisible to the people who needed to find them the most.
My mission has always been simple: I want more business owners to be recognized for what they've actually built and what they offer, not for how well they perform online.
But recognition doesn't happen by accident, and it doesn't happen through more content alone. It happens through a system, one that turns real expertise into a reputation people can actually see, trust, and act on. This program exists because you shouldn't have to choose between doing great work and being known for it.
About Rana: A Communications Strategist and Personal Brand Expert with 20+ years of experience building reputations that drive business growth, across global brands, agencies, and founder-led businesses.
She is the creator of The TRUST Method™, a proprietary framework behind how founders turn expertise into a reputation that actually converts. What sets her apart isn't just the methodology. It's the cross-market intelligence, cultural nuance, and no-nonsense strategic depth built across two decades of doing this work herself, not just teaching it.
Reputation By Design™
PAY IN FULL
$1,200
(+ BONUS: 1-hour post-program call)
2-PAYMENT PLAN
2 X $650
Limited Cohort. Enrollment Open.
You've spent years earning the expertise. Now let's build a system that makes sure people find out about it.
Your Questions, Answered
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Reputation By Design™ is a group program, built for founders ready to build the same strategic foundation with peer accountability and a lower investment. If you want fully personalized, private strategic work, the 1-1 consultancy is the better fit.
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Beyond the weekly group call, plan for a few focused hours to implement what we build together. This is a working program, not a passive one, and will need your focus and attention, for maximum outcome. The more time and effort you invest, the smoother the outcome.
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Most founders have tried different content and social media strategies. The difference here is a real system for building a well-rounded and strong personal brand with solid foundation, including positioning, content, media, and proof, built specifically for your business, not a generic template.
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You will have access to my full library of workbooks, guides, and templates, including media pitching, press release template, content calendar playbook, batching system, and speaker kit tools
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We have 2 options: $1,200 paid in full, which includes a bonus post-program call, or 2 monthly payments of $650.
By investing 8 weeks in yourself, you'll leave with the clarity, infrastructure and a repeatable system to turn your existing reputation into consistent inbound interest- not a framework to think about later.
You'll walk away with:
A Personal Brand Playbook: Your personalized playbook with complete positioning foundation, including mission, key messaging, and what you want to be known for
A 30-Day Content Plan: Your roadmap for what to say, where to show-up and the cadence that works for your business
A Publicity Plan: Your plan of how to pitch your story to the media, how to identify and approach the right outlets, podcasts, journalists worth pitching for your business
A Testimonial & Network Building System: Your process for collecting social proof and building strategic relationships that expand your visibility, so that every client you work with becomes a case study you can use to sell the next one
Access to my library of workbooks, guides and tools for every stage of the process, such as publicity and media relations templates, article & press release framework, media pitching workbook, speaker kit template, so you're not starting from scratch and can implement the work faster
8 weekly group calls so you can get real-time feedback on your positioning, content and pitches instead of guessing if you're on the right track
A built-in accountability pod with the rest of your cohort, so you're not building this alone and you have peers to pressure test ideas, and keep moving forward when motivation dips
A private group platform for calls, resources and communication, so everything you need is in one place and you can connect with your cohort between calls
And if you pay in full, you'll also receive the bonus: Private 1-hour call 30 days post program, to walk through any additional critical questions, status update and any implementation queries you might have
Reputation By Design™ is an 8-week group program for founders who have been in business for at least a year, respected in their field but still depend on word of mouth to grow. By the end of 8 weeks, you'll have a complete communications plan covering positioning, content, media, networking and testimonials, so your reputation starts reaching people who have never heard your name, through the content you publish, the media you appear in and the network you build on purpose.
Limited Cohort. Enrolment Open.
DISCLAIMER: Results will vary based on individual effort, experience, and business context. Reputation By Design™ is a group coaching program designed for clarity, guidance, direction, and accountability. It does not guarantee specific business outcomes.