UNKNOWN TO QUOTED™

The step-by-step guide to getting publicity, media coverage, and interview opportunities - without a publicist.

GET FEATURED. GET QUOTED.

GET INSTANT ACCESS - $76

Immediate Download. Start Pitching This Month.

Everyone can post on social media. But not everyone can get quoted.

Social media puts you in front of people who already follow you, based on what you say about yourself.

Traditional media puts you in front of people who have never heard of you - and immediately positions you as the expert worth listening to.

There is a difference between being seen and being quoted. Unknown To Quoted™ is how you make that shift.

  • "Rana got my vision immediately. No fluff. Just sharp positioning that put me where I wanted to be."

    Rana Sabra, Global Marketing Executive.

  • "Rana understands the dimension and how far your brand can go, and truly helps you get there. "

    Haifa Beseiso, Content Creator& Founder of Fly with Haifa

  • "An exceptional talent who helped us present (and stand out) and raise our first seed of funding"

    Alaa Elnajjar, Child Adolescent Psychiatrist

  • "Rana's process is smooth, collaborative and enjoyable. I was in capable hands with a top-notch professional."

    Hanadi El Imam, Consultant and Mind Therapist.

This is for you if..

✓     You are a founder, solopreneur, or business owner who has tried pitching yourself to media before - and got ignored

✓     You have no idea where to start with PR and the whole thing feels like a black box

✓     You want to build your authority and thought leadership beyond your own social media channels

✓     You know your expertise is worth covering - you just don’t know how to get a journalist to see that

✓     You have been waiting until you could afford a publicist - and want a process you can run yourself in the meantime

✓     You are ready to stop waiting to be discovered and start putting your name in front of the people who cover your industry

You don’t need a publicist.

You need a process that gets you in front of the right journalists.

"Rana is an exceptional talent consultant that I had the pleasure to work with her to raise our first seed of funding. I would absolutely recommend her for branding and marketing your venture, she will help you present your product and stand out!"

— Dr. Alaa Elnajjar, Child & Adolescent Psychiatrist, BuddiesSpace

What’s inside Unknown To Quoted™

This is not a surface-level overview of how PR works. It is an in-depth, practical guide that walks you through every step of the media relations process - from identifying the right outlets to writing the pitch that actually gets opened.

Part 1: Build Your Media List

Learn how to identify the right media outlets, programs, and podcasts for your specific business - and how to build a tiered media list so you know exactly where to focus your energy and in what order.

Part 2: Find Your Story Angles

Understand how to identify pitch-worthy story angles from within your business and your expertise - the stories that journalists actually want to tell. You will leave this section with two to three angles ready to pitch.

Part 3: Master the Pitching Process

Learn the different pitching approaches based on media type, timing, and context - including how to pitch print, digital, podcasts, TV, and radio differently. Understand what makes a pitch get opened versus deleted.

Part 4: Build Real Media Relationships

Learn how to build warm, ongoing relationships with the journalists, editors, and producers who cover your space - so media outreach becomes a system, not a cold one-off every time you have something to say.

Plus: templates, tools, and frameworks throughout - including a pitch email template, boilerplate example, press release template, media list tracker, and story angle worksheet.

  • A smiling woman with long wavy brown hair and a black blazer, sitting in a modern office environment.

    "When it was time to rebrand and sharpen my messaging, I knew I needed someone who could cut through the noise and get it done. Rana was exactly that person."

    Dr. Rana Sabra, Global Marketing Executive. Professor & Published Researcher. Forbes + 4X TEDx Speaker.

  • Close-up of a smiling woman with red hair, wearing a sleeveless black top, in front of a brick wall.

    "If you're looking to upgrade your brand and your communication channels are aligned with your business, don’t think any further and just work with Rana!"

    Ryma Krimi, Business Philanthropist | Global Non-Profit Founder

What you walk away with

✓     How to assemble a tiered media list built for your business - the specific outlets, programs, and podcasts worth pitching, so you’re not guessing where to start

✓     Two to three pitch-ready story angles drawn from your own expertise and founder story

✓     A repeatable pitching process you can run yourself - knowing which approach fits which media type and how to time the ask so it gets read

✓     A relationship-building approach for connecting with journalists and producers who cover your space

It only takes one shift to make sure a journalist finds your expertise.

The bonus that doubles the value

Once you have completed the guide and developed your first story angle, you can submit it directly to Rana for a personal assessment.

Rana will review your angle and give you direct, specific feedback on whether it is pitch-ready, how to sharpen it, and what kind of outlet it is best suited for.

This is not a generic checklist. It is the kind of feedback that would normally require a PR consultation - included inside Unknown To Quoted™ at no extra cost.

You have up to 14 days from purchase to submit your angle. 

A PR Expert in Your Pocket

I'm a Communications Strategist and Personal Brand Expert with over 20 years of experience building reputations across global brands, agencies, and founder-led businesses.

Over the two decades, I have facilitated thousands of media placements, features, interviews, and magazine covers for my clients and my own business - across multiple markets globally. 

I have built media relationships from the ground up, in multiple markets, in multiple languages, for businesses at every stage, in different industries.

Unknown To Quoted™ is the distillation of everything I learned and know about what actually works when a founder wants to get covered - and I've designed it for the expert who wants to do it themselves, without the agency retainer.

Worked with…

Unknown To Quoted™

$76

One-time Payment. Instant Access.

In-depth guide. Templates. Story angle assessment by Rana.

GET INSTANT ACCESS - $76

Immediate Download. Submit your story angle within 14 days.

Your Questions, Answered

  • Unknown To Quoted™ is for founders, solopreneurs, and business owners at any stage who want to build their visibility and authority beyond social media through earned media. It is particularly useful for those who have never pitched media before, those who have tried and been ignored, and those who want a DIY PR process they can manage.

  • No. Unknown To Quoted™ is written for founders with no prior PR or media relations experience. It walks you through every step in practical, plain language - no industry jargon, no assumed knowledge.

  • Once you have worked through the guide and developed your first story angle, you submit it to Rana for personal review. She will assess whether the angle is pitch-ready, how to sharpen it, and what kind of media outlet it is best suited for. You have 14 days from purchase to submit. Details are in your confirmation email.

  • The guide includes a pitch email template, boilerplate example, press release template, media list tracker, and story angle worksheet - so you have everything you need to execute, not just understand.

  • Any industry. The media relations process is universal - what changes is the outlets you target, the angles you use, and the journalists you build relationships with. The guide teaches you how to apply the process to your specific business, whatever your industry.

The next time a journalist needs a source in your space, you should be the one they reach.

For $76, you get everything you need to go from invisible to quoted - the guide, the templates, and Rana’s personal assessment of your first pitch.

There is no reason to keep waiting to be discovered.

GET INSTANT ACCESS - $76

Immediate Download. Start this week. Submit your story angle within 14 days. 

DISCLAIMER: Results will vary based on individual effort, industry, and market context. Unknown To Quoted™ is an educational product designed to teach media relations skills and pitching strategy. It does not guarantee media placements or coverage. Because this is a digital product with instant access to the material, no refunds will be issued once the product has been purchased and accessed. If you're unsure, please read the offer details carefully, or email us before you buy info@ranamouawad.com