BRAND LIKE A LEADER™
The 6-Week Group Coaching Program That Builds Strategic Personal Brands That Actually Grow Your Business
Stop posting. Start positioning.
In 6 weeks, you'll have a complete personal brand strategy built on the foundation that actually creates trust, attracts opportunities, and converts connections into clients.
If You're a Founder or Entrepreneur Who Knows You Need a Stronger Personal Brand But Feels Overwhelmed by All the Generic Advice Out There...
You're in the right place.
Maybe you're:
A service provider or consultant who's been in business for years with real expertise, but your LinkedIn profile doesn't reflect the depth of what you know. You post occasionally, but nothing happens. Meanwhile, people with half your experience seem to be everywhere.
A business owner who's tired of hearing "just be consistent" and "show up authentically" when what you actually need is a strategy that connects your personal brand to your business growth, not just more followers.
An entrepreneur launching something new who knows your personal credibility will make or break this venture, but you're paralyzed by all the conflicting advice about what to post, where to show up, and how to "build your brand."
A founder ready to scale who realizes that your business has outgrown your personal brand, and you need to position yourself as a leader in your space to attract the right partnerships, speaking opportunities, and clients.
If you saw yourself in any of these, keep reading.
You're about to discover why everything you've tried hasn't worked, and what actually does.
By the End of This Program, You Will Have:
✔️A crystal-clear personal brand strategy that positions you as the credible expert you are, with messaging so sharp that the right people immediately understand your value.
✔️A complete communications plan covering your thought leadership content, networking strategy, and how to get visible in ways that actually matter for your business.
✔️Your unique value proposition articulated so clearly that you can pitch yourself for speaking opportunities, introduce yourself at networking events, or explain what you do without second-guessing your words.
✔️An optimized platform presence (LinkedIn, website, or whichever platform serves your goals) that works as a 24/7 credibility builder, not just a digital business card.
✔️A content strategy and calendar that's strategic, not exhausting, so you know exactly what to create and share to build trust with your audience.
✔️A networking and testimonial plan to systematically build relationships and collect the social proof that accelerates trust.
✔️A publicity roadmap so you know exactly how to position yourself for podcast interviews, speaking opportunities, and media features.
✔️Accountability partners and expert guidance so you're not building this alone, wondering if you're on the right track.
Here's What Others Are Saying:
"When it was time to rebrand and sharpen my messaging, I knew I needed someone who could cut through the noise and get it done. Rana was exactly that person. She doesn't do endless discovery calls or cookie-cutter frameworks. She asks the right questions, gets to the heart of what you're building, and delivers messaging that actually works. Her background speaks for itself, and what really stands out is how she works: fast, focused, and strategic. Rana got the vision immediately. No explaining, no back-and-forth, no fluff. Just clear, sharp positioning that put my business exactly where it needed to be."
— Dr. Rana Sabra, Global Marketing Executive, Professor, Forbes Contributor, 4x TEDx Speaker"I had the pleasure of working with Rana on crafting a brand and communications strategy for my new business. Rana created a personal brand playbook for me, covering everything from my brand story and unique value proposition to my elevator pitch. She also identified my target audience and built out my offering communication and website content. Rana's approach is both structured and flexible. She took the time to understand the intricate details of my industry and thoroughly studied the market I wanted to enter. Her organized framework provided me with peace of mind, knowing I was in capable hands. Thanks to Rana's expertise and efficiency, we were able to put everything together much faster than I had anticipated."
— Hanadi El Imam, Communications & Media Executive
Why Most Personal Branding Advice Fails (And What Actually Works)
Let me be direct with you.
Most personal branding advice treats symptoms, not the root cause.
"Post 3 times a week." "Be authentic." "Tell your story." "Use video." "Engage with your audience."
None of this is wrong. But none of it works if you're missing the foundation.
The foundation is TRUST.
Your personal brand is your reputation. Your reputation is built on trust. And trust drives growth.
But here's what no one tells you: trust doesn't come from visibility. It comes from strategy.
You can post every day and get zero results if people don't trust that you can deliver what you claim.
You can "show up authentically" and still struggle to land clients if your messaging doesn't speak to the problems your audience actually has.
This is why you need the TRUST Method™.
It's the strategic framework I use with every client to build reputations that open doors, attract opportunities, and grow businesses.
And for the first time, I'm teaching it in a group setting.
Introducing: The TRUST Method™
The 5-pillar framework for building strategic personal brands that actually work.
T — TRUTH (Authenticity & Clear Positioning)
Your reputation starts with clarity. Who are you? What do you do? Who do you serve? If people can't answer these questions about you in 10 seconds, your positioning isn't clear enough. Truth is about aligning what you say, what you do, and who you are across every interaction.
R — RELEVANCE (Audience-Centric Value)
Your brand grows when you consistently provide value that matters to your specific audience. This isn't about posting for the algorithm. It's about deeply understanding your audience's challenges and speaking directly to them in ways that make them say, "This person gets me."
U — UNDERSTANDING (Cultural & Contextual Intelligence)
This is where most generic advice falls apart. Building reputation requires reading context: understanding your industry's norms, your audience's expectations, and the subtle signals that build or break trust in your specific market. This is my differentiator, and I'll teach you how to do it.
S — SUBSTANCE & STRATEGY (Systematic Reputation Building)
Trust is sustained by demonstrated expertise over time, combined with strategic action. This is where we separate people who build followings from people who build businesses. You need both depth (real expertise) and direction (a clear plan).
T — TESTIMONY (Third-Party Validation & Demonstrable Impact)
People don't fully trust what you say about yourself. They trust what others say about you. This final pillar is about systematically building social proof, collecting testimonials strategically, and showcasing your impact in ways that make trust accelerate exponentially.
This is what we'll build together over 6 weeks.
What's Included in Brand like a Leader™:
✅ 6 Weekly Live Group Coaching Calls
Every week, we meet live for deep-dive sessions where I'll walk you through each element of the TRUST Method and apply it to your specific situation. Some calls will include hot seats where you'll get direct feedback and coaching from me in front of the group.
✅ Complete Personal Brand Strategy Workbook
You'll receive the same strategic framework I use with my private clients, broken down into actionable worksheets that guide you through building your mission, messaging, unique value proposition, and complete communications plan.
✅ Private Learning Platform
All materials, recordings, and resources will be hosted on a private platform you can access anytime. No scrambling to find that link or that worksheet. Everything is organized and available whenever you need it.
✅ LinkedIn & Instagram Group Chat Access
Direct access to me and your cohort between calls. Ask questions, share wins, get feedback, and stay accountable with a small group of founders and entrepreneurs working on the same challenge you are.
Your Complete Deliverables:
By the end of 6 weeks, you'll have:
1- Personal brand strategy (mission, messaging, unique value proposition)
2- Optimized platform presence (LinkedIn profile, bio, website copy)
3- Content strategy and 30-day content calendar
4- Networking and connection strategy
5- Testimonial collection plan
6- Publicity and speaking opportunity roadmap
EXCLUSIVE BONUS FOR WAITLIST MEMBERS
Two Private 1:1 Strategy Calls with Me
Because this is the first cohort of Brand like a Leader™, I'm including something I've never offered in a group program before:
Two 1:1 private coaching calls with me.
One at the beginning of the program to ensure we're setting you up for success with crystal-clear goals.
One at the end to review your complete strategy and create your 90-day action plan.
These calls alone are valued at $1,000. They're included exclusively for the beta cohort.
Exclusive Launch Price $950
Exclusively for the first cohort of Brand like a Leader™, I will be offering (for everyone who joins the waitlist only) a bonus I've never offered before:
Exclusive First Launch Price of $950
This is a one-off offer, for the launch cohort only.
The program price of $1,850 will commence for all cohorts after our launch group completes their 6-week program.
This bonus is an exclusive for the launch cohort only.
More Success Stories:
"If you are looking to upgrade your branding and make sure your communication channels are aligned with your business, don't think any further and hire Rana! She also came to our association for an incredible workshop with the topic 'how to create an iconic brand' and I must say that our association members not only got inspired but also gained the knowledge they need to take their brand to next level."
— Ryma Krimi, Community Creator, Marketing & AI Specialist"Rana is an exceptional talent consultant that I had the pleasure to work with her to raise our first seed of funding. I would absolutely recommend her for branding and marketing your venture, she will help you present your product and stand out!"
— Dr. Alaa Elnajjar, Child & Adolescent Psychiatrist, BuddiesSpaceHere's Exactly What We'll Cover Each Week:
Week 1: TRUTH Your Authentic Positioning
We start with clarity. You'll define your mission, identify your unique value proposition, and craft messaging so clear that anyone can understand what you do and who you serve in seconds. No more rambling introductions or second-guessing your bio.
What you'll walk away with: Your positioning statement, mission, and core messaging pillars.
Week 2: RELEVANCE Audience-Centric Strategy
You can't be relevant if you don't know who you're talking to. We'll identify your ideal client, map their challenges, and create messaging that makes them feel seen. You'll also learn how to deliver value consistently without burning out.
What you'll walk away with: Your ideal client profile and value delivery strategy.
Week 3: UNDERSTANDING Reading Context like a Pro
This is where strategy gets sophisticated. You'll learn how to read your industry, understand cultural nuances in your market, and position yourself in ways that build trust faster. This is my secret weapon from 20+ years working across MENA and North America.
What you'll walk away with: Your contextual intelligence audit and positioning adjustments.
Week 4: SUBSTANCE & STRATEGY Your 30-Day Action Plan
We move from theory to execution. You'll create your content strategy, build your 30-day content calendar, optimize your LinkedIn profile (or primary platform), and design your networking approach. This is where your personal brand becomes systematic, not scattered.
What you'll walk away with: Your content strategy, calendar, and optimized platform presence.
Week 5: TESTIMONY Building Social Proof Systematically
You'll learn exactly how to collect testimonials, build case studies, and leverage third-party validation to accelerate trust. We'll also cover how to strategically showcase your expertise without feeling salesy.
What you'll walk away with: Your testimonial collection plan and social proof strategy.
Week 6: Your Publicity & Speaking Strategy
We wrap up with visibility that matters. You'll create your publicity roadmap, identify speaking opportunities aligned with your goals, and learn how to pitch yourself confidently. Plus, your final 1:1 call with me to lock in your 90-day action plan.
What you'll walk away with: Your complete communications plan and next 90 days mapped out.
Why This Program Exists
I created Brand like a Leader™ because I kept seeing the same pattern.
Smart, experienced entrepreneurs and founders who have real expertise and valuable businesses were invisible.
Not because they weren't good at what they do.
But because they didn't have a strategic approach to building their personal brand.
They'd tried the courses. They'd watched the masterclasses. They had notebooks full of information.
But information without direction was not moving the needle for them.
What they actually needed was:
Someone who could see what they couldn't see about their own positioning
A proven framework to follow, not another set of random tactics
Accountability and a small community of people working on the same challenge
Expert guidance from someone who's built brands across industries and continents
That's what Brand like a Leader delivers.
Total Value: $2,800+
6-week group coaching program: $1,800
Two 1:1 private strategy calls: $1,000
Your Beta Investment: $950
(Payment plan available: $475 on signup, $475 in Week 3)
Your Risk-Free Guarantee
Your Risk-Free Guarantee
I'm confident that if you show up, do the work, and implement what I teach, you'll leave this program with a complete personal brand strategy and the clarity you've been searching for.
But I also understand this is an investment.
Here's my promise to you:
If after Week 2, you've completed the work, attended the calls, and genuinely feel this program isn't what you need, reach out to me, and I'll refund your full investment.
No questions. No hassle.
I'm not here to keep your money if this isn't the right fit. I'm here to help you build a personal brand that grows your business.
Your Questions, Answered
-
Yes. Because we're not asking you to learn everything about personal branding. We're giving you a clear framework and walking you through it step by step. The TRUST Method™ is designed to eliminate overwhelm by giving you a strategic process to follow, not a flood of random tactics.
-
Absolutely. In fact, that's the whole point. We're building a strategic approach that's sustainable, not exhausting. You'll learn how to create content that works without spending hours every day on social media.
-
Your following size doesn't matter. What matters is the quality of your positioning and the clarity of your message. Some of the most successful business owners I know (with multiple 6-figure businesses) have under 1,000 LinkedIn connections, but every single one of those connections knows exactly what they do and trusts them completely. That's what we're building.
-
No. Everything you need is included in the program. You won't need fancy tools, additional courses, or expensive software. Just you, the framework, and the willingness to do the work (and bet on yourself).
-
Every call is recorded and uploaded to the private platform within 24 hours. You'll have lifetime access to all recordings, so you can catch up on your own schedule.
-
Not at all. Whether you're launching something new or you've been in business for years, the TRUST Method™ applies. We'll meet you where you are and build your strategy from there.
Still Thinking About It?
I get it. This is an investment of time, money, and energy.
But let me ask you something:
How long have you been saying, "I need to work on my personal brand"?
How many times have you posted something on LinkedIn, got crickets, and thought, "Why am I even doing this?"
How many opportunities have you missed because people didn't fully understand what you do or couldn't find you when they were looking?
Here's the truth:
Your business has already paid the price of not having a clear, strategic personal brand.
In lost clients. In missed speaking opportunities. In partnerships that went to someone else. In time spent creating content that went nowhere.
This program gives you the framework, the guidance, and the accountability to finally build the personal brand your business deserves.
And because this is the first cohort, you're getting:
The same 6-week program that will be $1,800 when it launches publicly
Two 1:1 private calls with me (valued at $1,000)
Lifetime access to all materials and recordings
For $950, plus $1,000 in bonus.
But here's the reality: There are only 6 seats.
This is a small, intimate cohort by design. I want to give you the attention and support you need to actually implement this, not just consume information.
When those 6 seats are filled, enrollment closes.
I've built my career on one core belief: your reputation is your greatest business asset.
I learned this the hard way.
When I left Red Bull to launch my fashion label, I had to rebuild from zero.
When I moved from Dubai to Canada, I had to start over again in a market where no one knew me.
Every time I started from scratch, I leaned on my personal brand and network to rebuild.
And every single time, it worked. Not because I had a massive following. Not because I went viral.
But because I understood how trust actually gets built.
I understood how to position myself clearly. I understood how to provide value that mattered. I understood how to read context and adapt. I understood how to demonstrate substance, not just talk about it. And I understood how to leverage social proof and build a network.
That's the TRUST Method.
And now, I want to share it with you.
If you're a founder or entrepreneur who's ready to stop guessing and start building a personal brand with a proven strategic foundation, I can't wait to work with you.
Let's build something lasting together.
